Superman's secret identity is Clark Joseph Kent, a reporter for the Daily Planet. Although his name and history originate from his early life with his adoptive Earth parents, everything about Clark was staged for the benefit of his alternate identity: as a reporter for the Daily Planet, he receives late-breaking news before the general public, always has a plausible reason to be present at crime scenes, and need not strictly account for his whereabouts as long as he makes his publication deadlines. He sees his job as a journalist as an extension of his Superman responsibilities—bringing truth to the forefront and fighting for the little guy. He believes that everybody has the right to know what is going on in the world, regardless of who is involved. In the Bronze Age of Comic Books, Clark Kent was featured in a series that appeared primarily in The Superman Family, "The Private Life of Clark Kent" where Superman dealt with various situations subtly while remaining Clark.